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General
- Strategy
- organic sustainable growth (note: growth refers to EBITDA, FCF, not to rev)
- based on innovative operating model and commercial approach
- based on premium, vlaue, focus, lean
- value over volume (esp. in LE segment)
- not competing for market share
- consumer: grow the converged base
- business: stabilise service rev & EBITDA (mid 2020) (note: adj e2e EBITDA, i.e. incl Networks portion (not reported after 2016))
- lean operating model
- to accelerate strategy for 2019-'21
- new technology
- fiber, 4G/5G, virtualisation/cloud
- faster, higher customer satisfaction, lower costs
- enables service switch-off (from all-IP) and copper network switch-off (from FTTH)
- targets lean, faster & more agile company, more flexible, faster time-to-market, faster innovation
- 3 prios
- best smart converged infra (add 1m FTTH HP by 2021)
- focus on profitable growth (add 300k converged HH, convergence to 70% of postpaid; stabilise adjusted e2e EBITDA on business market)
- accelerate simplification and digitalisation
- Financial targets
- progressive dividend
- based on sustainable FCF growth
- based on organic EBITDA growth and stable capex
- plans cost savings 350m by 2021 (not run-rate, i.e. run-rate 350m is reached mid 2021; opex only, this time; net of restructuring costs and incidentals)
- opex savings large part from restructuring; effect on FCF: cash out after 6 months (pay out severance), accreditive after 12 months)
- maintains 2018 guidance
- capex
- remains 1.1b EUR/yr (excl. spectrum)
- shift to access networks (FTTH, 5G), from 33% to over 50%
- IT/TI lower, CPE lower
- invest in future-prof technology
- growing FCF (for progressive dividend and deleveraging)
- mid term target leverage below 2.5 (incl. spectrum)<2 .5="" font="" incl.="" spectrum="">2>
- service revenues to stabilise
- Other
- 100 developers in Amsterdam (eliminate 5 Indian developers for 1 in Amsterdam)
- sustainability: green energy (2011), CO2 neutral (2015), 25% energy redux (2020), circular (2025)
- T-Mobile/Tele2 merger: no substantial change expected; solid players are good for the market
- open cable: no short-time effect due to long-running existing contracts with wholesale customers
- Main risks
- execution
- declining revenues
- cord cutting (FT, TV): no
- engineering capacity for FTTH roll-out: no
Networks
- Best networks, enable innovative tech, accelerate (simplification, digitalisation)
- FTTP
- currently 2.35m FTTH HP (30%), FTTC coverage 50%, FTTS 80%, accelerate FTTO
- target +1m to 3.4m FTTH HP (over 40%) by YE 2021
- regional approach, no nationwide coverage (complement with copper and FWA)
- trusted relationships with 8 or 9 construction companies for complete service package
- speeding up from end 2019
- improvements
- roll-out 650 EUR/home (cheaper labour and equipment, optimised engineering), to be reduced further
- design in 20 hr (down from 2 yr)
- raises utilisation 8 pp
- pay-back time 50% shorter (result of lower capex, higher utilisation, higher ARPU, lower churn)
- Copper
- to finalise copper upgrade 2019 (2500 cabinets for 500k HH on FTTC)
- plans to switch off copper from 2019, customers to be migrated to FTTP (first in 6 areas)
- Gigabit
- to add Gfast (FTTB, 1 Gb/s)
- total reach 1 Gb/s 45% YE 2021 (40% from FTTH, 5% from Gfast), 200 Mb/s 70%
- Hybrid
- for rural
- to add 200k additional subs with DSL/LTE hybrid (50 Mb/s)
- 5G
- plans 5G-ready network (i.e. software upgradeable)
- massive MIMO
- "4G connects people, 5G connects society"
- 5G mostly for B2B
- 5G field labs (agro in Drenthe, urban in Amsterdam, automotive in Helmond, harbour in Rotterdam)
- government decision on 3.5 GHz band expected 181218
- Other
- single core network, from 5 currently (rationalise, centralise, virtualise (NFV, SDN))
- decentralised CDN at 160 metro core locations (offload 70% of core traffic, low latency)
- all-IP 100% by YE 2021; enables legacy switch-off (PSTN (450k users), ISDN (160k users), SDH, 3G)
- plans 28 GWh power savings 2019-'21
- target 50% virtualisation YE 2021 (currently 5%)
- reduce 20 to 2 IT stacks (1 for consumer, 1 for business)
Consumer
- strategy: best access, grow converged base, value
- targets
- add 300k converged HH by YE 2021, 70% of postpad base converged in 2021
- to raise SIMs/HH 10%
- FTTH raises NPS 15%, ARPU by EUR6, BB share 9pp, lowers churn 34%
- we are the best, so we don't need exclusive content
Business
- targets: stabilise service revenues, stabilise EBITDA (adj, e2e) by mid 2020
- grow in profitable segments; compete for profitable tenders (in LE segment) only
- total customers: 350k SoHo, 225k SME, 2k LE
- to reduce portfolio 50% by 2021
- to raise connectivity at business parks: 100 Mb/s to 70% (currently 52%)
- KPN EEN (platform for SME and LE)
- target penetration to 100% in SME (currently 35%)
- raises NPS 10 points
- time-to-market x2
- low churn (5%)
- cost to serve -25%
- 75% fewer IT systems
- simplified organisation
- revenue growth SoHo positive, bottoming at SME, still declining in LE
Finance
- targets 2019-'21: organic EBITDA growth, capex stable (1.1b), FCF growth, progressive dividend
- past FCF growth from low cash tax (continues), decreased interest (continues; 55% lower o/w 30% result of lower debt, 25% result of lower interest rates), capex (now fixed)
- now EBITDA growth from opex savings & stabilising rev
- targets "cable-like margin"
- opex redux to continue "for a decade"
- portfolio: rationalise, simplify
- e2e digitalisation front and back-end
- all-IP and virtualisation (incl. CPE)
- IT landscape rationalisation
- organisational effectiveness
- execution strategy ESSA (eliminate simplify standardise automate)
- to provide guidance on FCF, restructuring costs, div with Q4 results (each year)