Some elements of the strategy already announced:
- Focus on emerging markets, where revenues should double within three years (18 June 2010);
- Further cooperation with Deutsche Telekom on network sharing, Wi-Fi roaming, M2M, R&D and joint procurement (11 February 2011); sharing agreements are already in place in Austria and Poland, as well as the joint venture Everything Everywhere in UK; the procurement project has also started (18 April 2011);
- Working towards network sharing in Austria, Romania en Slovakia (27 April 2011); in Belgium (Base) and Spain (Vodafone) it’s already working with partners;
- A review of assets for possible sale, outside France, Poland and Spain (3 May 2011).
'Adapt' and 'Conquer'
The new plans add to the above. The period 2011-2015 is split in two phases:
- 2011-2013: the ‘Adaptation Phase’. The company will invest and expand in new markets, such as apps. The company will also be strengthened. Sales growth is expected at an average 0.6 percent per year (CAGR), and EBITDA is estimated at a cumulative EUR 45 billion. Capex will total EUR 18.5 billion. Operating cash flow, defined by FT as EBITDA minus capex, is put at EUR 27 billion. Capex will be 12.6 percent of revenues, excluding FTTH in France, with a peak of 14 percent in 2012.
- 2014-2015: the ‘Conquest Phase’. A return to sustainable growth, with a revenue CAGR of 2.7 percent and EBITDA CAGR of 3.4 percent. Cumulatieve capex is forecast at EUR 11 billion, and operating cash flow will grow at a CAGR of 9 percent. Capex will drop to 10 percent of revenues.
The company also targets cost savings from network sharing and IT. These are expected to reach EUR 3 billion per year by 2015. For the FTTH plans in France, the company will invest as earlier announced EUR 2 billion. France Telecom will also sell minority stakes in companies where it has no operational control, such as in Austria (35 percent in Orange Austria) and Portugal (20 percent in Sonaecom). The dividend was set at EUR 1.40 per share for 2011 and 2012.
A look back, and forward
First we compare the targets to the company’s recent results (2009, 2010 ) and the market expectations to 2015 (see table).
We see that the targets for the first phase are in line with market expectations, although capex will probably be higher than is currently expected. However, the aim to accelerate growth in the second phase is not in line with current market estimates, which predict a continued erosion in results. Estimates for 2014 and 2015 should be taken with a grain of salt, as most analysts do not provide estimates beyond 2-3 years. The coming days will show whether the market was impressed by the plans and the presentation from CEO Stephane Richard. If so, the estimates should move up.
France: difficult market
The first reaction from investors was slightly negative, with a small drop in the share price. This reflects the fact that the targets for 2014 and 2015 are a bit of a shot in the dark. Furthermore, France (in 2010 good for 49% of sales and 59% of EBITDA) is no easy market:
- A fourth mobile operator (Iliad/Free) will enter the market in 2012.
- A bit of a half-hearted FTTH strategy, where the target of 10 million homes passed in 2015 (see our commentary ‘If KPN wants to match the French FTTH plans, it should buy out Reggefiber’) is difficult to square with the capex budget of just EUR 2 billion. Furthermore, there is significant competition in FTTH, from Iliad/Free, Numericable, SFR and numerous local initiatives.
- Possibilities à la KPN to cut jobs are more limited, due to the public status of many of the 170,000 employees. FT did recently estimate that in the period to 2020, around 30,400 employees should be eligible for retirement.