Pushing DSL broadband comes in different flavors:
- cutting prices (BT, eircom)
- extending its reach form the Central Office (TeliaSonera)
- technological developments will expand economies of scale and lower trigger levels for selected but not activated Central Offices (BT, KPN)

Introducing Lite or Midband versions (United Online, EarthLink, BT to follow shortly) adds to the dial-up business!

Obviously these initiatives will add to costs and prolong payback periods, but in the long run broadband will add to NPV and revenues. These initiatives will enhance economies of scale. PTTs are taking the lead.