Thursday, November 30, 2006

MVNOs://Replicating E-Plus' strategy in France

Maroc Telecom (owned 51% by Vivendi) will start a new service provider in France, targeting the African-French community. It looks like Mobisud will be an MVNO (instead of simply a subbrand of SFR).
Two observations:
  • Smart strategy, replicating E-Plus' (KPN) success in Germany with its Ay Yildiz subbrand for Turkish Germans.
  • A valid MVNO strategy, avoiding conflicts of interest by segmenting the market and using partner networks for cheap tariffs.

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