Wednesday, November 28, 2007

M1 launches SMS 2.0

Singapore mobile operator M1 launched SMS2.0: another innovative SMS-based service (cf. my previous post).
It requires a (free) download, which may also be pre-installed (Nokia/Symbian handsets only). Content is pushed and free, some of it actually consists of ads. Data charges apply when a subscribers wants to dig deeper.
Sending will cost the same as a "SMS 1.0" message, but now the user can add color and emoticons.
I like the concept:
  • innovation to a very profitable service that will likely find appeal, especially among the younger demographic.
  • it's an opt-in service.
  • could generate new revenues, both from using data and advertising.

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