- Spectrum: simply a license renewal.
- Spectrum: a lot of licenses, technology-neutral, up for grabs.
- New entrant: from 3 to 4 MNOs.
- Technology: from 3G to 4G.
- New entrant: Tele2 is an MVNO already. End-users will not care.
- Technology: upgraded 3G (HSPA) can match 4G performance at launch.
Conclusion: not so much of a big deal after all ... at first.