Tuesday, September 17, 2013

Telecoms: it's all marketing

It always surprises me how telecoms companies get away with funny statements.
  • "We want to end handset subsidies". There is no such thing as subsidies. You always pay through your monthly bill, that you are tied to for 12 or 24 months.
  • "Changing consumer behaviour". Consumers don't change, telco managers sleep. Yes, consumers stop using SMS and migrate to chat/messaging/IM apps that offer infinitely more features. But it's still texting what they do.
  • "Most mobile subscribers need less than 1 GB of data per month". High pricing has forced us to use free WiFi whenever we can, but 1 GB really is NOTHING, even on a smartphone. Let alone on a tablet.

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