The music industry turned to a new strategy in combatting the P2P downloading industry: P2P downloading!

Recent strategies include:

• partnering with firms ranging from Apple (iTunes) to Wal-Mart, offering legal download sites
• suing thousands of individuals in John Doe cases
• uploading corrupted files to P2P sites
• the ‘Inducing Infringement of Copyrights’ Act (anyone who induces others to reproduce copyrighted material; investors, advisers, reviewers, nonprofits excluded), hasn't passed yet

Legal P2P download initiatives:

• Grokster teamed with Mercora in order to offer streaming 'radio', based on tracks at members' computers; pays royalties; is in talks with Sony BMG
• Wurld Media will launch 'Peer Impact' early 2005, a legal P2P site, will charge 99 cents/track
• BT and Blueprint (DRM software) supposedly have a similar idea
• Snocap provides technology and the Universal Music catalogue (150,000 tracks) for legal P2P file-sharing plans to Shawn Fanning (Napster founder) and Mashboxx (launches early 2005 and currently talks to Sony BMG as well)