Tuesday, August 09, 2005

New tool against click fraud

Zunch released a new tool for advertisers to battle click fraud. Supposedly Click Fraud Detective helps "identify, monitor and avoid fraudulent click-throughs, (...) gives you the information you need to request reimbursement for such fraudulent activity (...). Reports can be exported in several formats and sent to Google Adwords, Yahoo! Search marketing (Overture), Kanoodle or other PPC network representatives."

1 comment:

Giovanni Gallucci said...

"Supposedly"? Uh...yes, it does.