Making IPTV more attractive by adding apps

These two releases look promising: middleware companies making efforts at developing applications for IPTV. The end user is empowered, the international developer community enriches the middleware, and the capablity is taken out of the hands of telcos.

• Orca Interactive teamed with Muvee. The resulting 'Livephotos' app enables end users to "create personalised video albums from their photos and video clips, accompanied by their preferred style of music".
• SeaChange launched its 'TV Platform Developer Program'. "The program is designed to deliver value-added applications."