- Blue Ocean CAGR +6%
- mobile internet EUR 4 to 6 bn
- connected home EUR 10 to 11 bn
- IP services EUR 5 to 8 bn
- B2B/ICT EUR 17 to 19 bn
- Red Ocean CAGR -6%
- Blue Ocean CAGR 2012-2015 12% and raise to 28% share of rev.
- Red Ocean: indirect cost redux cum EUR 0.6bn (6%) by 2015, direct cost decrease 2% by 2015.
- All IP: "All-IP transformation represents the creation of a simplified and standardized network", separation of OSS and BSS.
- B2B 'Big Bang'
- Mobile internet, innovation: targets 11 NatCos with LTE coverage of at least 60% (today 4 with 30%).
- 'Cost revolution', operational excellence: Shared service centers, IT supply centers
- Senior leaders (Greece, Hungary, Croatia, Macedonia): stabilize topline, "Increase Blue Ocean topics revenue share" (the growth areas), radical opex redux
- Macedonia: capex redux.
- Junior leaders with a challenge in mobile (Romania, Slovakia, Montenegro): FMC, radical opex redux.
- Romania: smart TV, B2B FMC
- Mobile runner-ups (Poland, CR): Increase market share.
- Poland: boost B2B
- Smart attackers (NL, Albania, Austria): increase revenue (esp. B2B, mobile data), reduce capex.
- NL: unconventional attacker, boost efficiency, "network performance is only a hygiene factor"
- Austria: leading attacker.
Targets 2012-2015:
- Revenue CAGR organic +1.4% (reported -0.6% as a result of regulation) to EUR 14bn in 2015.
- Traditional from 81 to 72% share, growth areas from 17 to 24%, B2B/ICT from 3 to 4%.
- Capex stable at EUR 1.7bn (excl. spectrum).
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