But it's much more challenging to find the benefits.
First of all, Facebook is 'only' paying $4bn cash + a 7.9% stake. In other words, they are trading roughly 10% of the company for a new line of business.
Second, they take out a competitor, or to be more precise: they are merging with a competitor to keep their audience on board.
Third, no matter how competitive the market is (or rather: despite), WhatsApp has amassed 450 monthly active users - and growing. So, it is one of a very few services to actually put the network effect to work.
And fourth, monetisation will follow. A thin line need to be treaded if users are not te be alienated, but there are no doubt a plethora of possibilities - with so many users and user stats.
Finally, what's next? What could still be missing in the Facebook/Instagram/WhatsApp portfolio?
- Vimeo: video
- SoundCould: music
- Evernote: notes
- Flipboard: news
- Foursquare: location