TNS Media Intelligence launches a product placement measurement service. It competes with Nielsen's Place*Views, but also with IAG's In-Program Performance and iTVX.
Apparently Nielsen cannot extend its monopoly in the 30 seconds market beyond that. Still, they have EUR 1bn to spend to beef up their market share in who-knows-which market. Product placement last year grew 30.5% to be a $3.5bn market (US only), according to PQ Media
Wednesday, June 08, 2005
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment