Friday, June 03, 2005

Yahoo!: how intelligent are they really?

Looking at a CNN Money story on Viacom (whose chairman is called Sumner Redstone, mind you), I was struck by the 4 advertiser links provided by Yahoo! Search Marketing (formerly Overture Services).

(If you follow the above link and see different ad links, simply refresh a few times.)

All the links are paid for by companies named Redstone, which have nothing to do with good ol' Sumner. I clicked on some of them, making them pay Yahoo! a fee (which will be split with CNN parent Time Warner).

So much for the numerous PhD's who built Yahoo! search and its contextual matching algorithms.

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