Wednesday, July 12, 2006

ONLINE PUBLISHING://News Corp's strange move in Australia

There seems to be some sort of understanding that publishers should merge their print and online staff. Today, the Financial Times joins the fray and Conde Nast rejoins Wired magazine and site. Some time ago, Dow Jones made a similar move.

All the more striking then that News Ltd (Australia) is moving in the opposite direction, creating News Digital Media. And this is part of the company that made such a seemingly smart move buying for 'only' $580m (monetising this is a whole different matter).

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