This way, the network operator, which already has upstream deals for its video feed, can expand this side by adding internet-based video. The latter will not directly bring in revenues, but indirectly (i.e. advertising): the box will be sold through retail partners, who will have their brand exclusively put forward on the user interface.
At the same time, downstream partners (UCD and any retailers) are added.
For UCD (United Content Distributors) itself, there are "28 different potential revenue models for the service, which include revenue-sharing of video-on-demand offerings or video subscription services."
- The above terminology I used is a reference to STL's 'two-sided business model', that they are making waves with.
- Maybe the box could also bring together a DTT signal, such as KPN's Digitenne service, and internet-based video.
- I wish I could count to 28.