Monday, June 29, 2009

Time spent online doubled in 4 years

Instead of asking 'why should NGA networks be built', a different question is worth asking: What will people do with virtually unlimited bandwidth?
Part of the answer comes a survey on the time spent online (done by The Media Audit, as quoted by BizReport, among a US audience).
"On average, American adults are now spending just under 4 hours each day online; that is an 81% increase over 2006 numbers, according to a new report from The Media Audit. Researchers have found that the Internet now accounts for more than 30% of a 'media day' for adults in the US."
In other words: time spent online must have doubled since, let's say, 2005. And it makes up only 30% of a media day.

No comments: