This deals with click fraud, but also with the limited (if huge) scope of pay-per-click advertising on Google, Yahoo! etc. Callgen lists the advantages:
- Businesses don't need to have a web site.
- A higher RoI seems inevitable, because web site visits have a much lower conversion rate than somebody taking the trouble of actually picking up the phone.
- No click fraud problems (unless of course a disgruntled former employee or competitor wants to spend time making the call). At a time when a lawsuit is sent back to a state court.
Callgen is "backed by an award-winning ISP and a licensed telecoms provider, both UK-based and supported. (...) The future looks extremely bright for Callgen (...)". Now that sounds an awful lot like Orange/Wanadoo (France Telecom), doesn't it?