Monday, June 19, 2006

SEARCH://Speed v. relevancy, availability, distribution and marketing

The subject of search commoditisation returned when Breakingviews stated that it is the hardware that supports Google's near-monopoly, not its algorithm (apparently responding to the New York Times article on the Googleplex).

However, there is more to it than just hardware (i.e. speed):
  • Relevancy: algorithm, index size, personalisation, localisation.
  • Availability: box in your explorer, toolbar, widgets, SMS-search.
  • Distribution: affiliated sites carrying the search engine.
  • Marketing: advertising, loyalty points, word-of-mouth.

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