Some of it looks new to me:
- Vodafone essentially launching a Skype/MSN/AIM-like VoIP-service.
- Allows calling to and from mobiles, the PC mimicking as a mobile phone. Interesting in countries where SkypeIn is not offered (such as the Netherlands; SkypeIn so far is offered in just 15 countries). Tariffs of course are mobile tariffs.
I'm not sure what the technology is (most likely Microsoft). On-net and PC-to-PC calls are free of course, as any non-Portuguese speaker can understand from the demo.