- dislikes for new services: take pictures 53%, play MP3s 74%, record video clips 74%, play games 66%, use the internet 70%, SMS 52%, IM 81%, email 68%, watch TV 84%, search 69%
- 77% have fixed line, 55% not likely to drop fixed line
- 74% have second cell phone, 17% have 3 cell phones, 9% have 4 phones
- 53% not at all interested in services such as video calling, watching video clips, download music (7% have a capable handset and 16% very or quite interested)
- 59% not interested at all in watching TV (26% is extremely/very/quite interested)
Also, a recent KPGM survey showed that 40% was not willing to pay extra for multimedia services.
Now, in 3G operators chose to each have their own network - unfortunately, one may now remark. But at this point operators can still make a sound decision when it comes to mobile video/TV, which requires a new network. Of course, there are proponents for each technology (Alcatel, Qualcomm, IPWireless, Nokia), but one can only hope that carriers opt for a wholesale model, with just one network operator and existing mobile operators as service providers.
This actually is a model that would work in other areas too:
- The stupid network: think of the Amsterdam Citynet (FTTH), that has BBned (Telecom Italia: is it or is it not up for sale?) as network operator and invites anyone to be in charge of services.
- Low demand (rural): the new WiMAX operator in Canada, Inukshuk Wireless, is a wholesaler, with Bell Canada and Rogers Communications as service providers (even if Inukshuk is jointly owned by Bell Canada and Rogers).
PS: I recall surveys from BouygTel, SFR, Telefonica Moviles, BT/Virgin (the wholesaler/service provider model) and Arqiva/O2 (same model, different technology). Each claimed success, high demand and willingness to pay. However, that is not quite fair - check out Swanni's comment on claims fromUniversal Pictures about people watching movies on their PC:
"So if the majority of that small audience is watching video iTunes on their
PCs, that's meaningless. It doesn't represent the majority of the TV audience,
or even a small segment."