Judging from the growth of the Portuguese cellular market (# calls + 11%, # minutes +10% which means increases versus 05Q2), usage growth not only is still high, but there seems to be room for more. The numbers work down to just 1.8 minutes per call on average. In 05Q2, the average fixed call lasted 2.7 minutes.
Vodafone could probably have even more impact with its 60 minutes for the price of 1, 2 or 3 to stimulate substitution.
Tuesday, December 20, 2005
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