Wednesday Media Digest

ADS:
* Market 2006: US +2.9% (was +3.6%), world +4.8% (was +5.2%) (ZenithOptimedia)

TV:
* Donald Trump plans ‘Trump Shopping Network’

GAMES:
* In-game ads: integration and pervasiveness drive awareness, recall and persuasion (= willingness to change mind) (Nielsen Entertainment, Activision)

MSO:
* Average basic rates 06 raised: Comcast 6% (4.3% for dig subs, 0 for HSD), Cox 0, TWC 3.1% (inflation -12mo 4.3%, 2.1% excluding food and energy; average hike 2003 5.4%, average hike 2002 7.8%)

DISTRIBUTION:
* Legal P2P: Nareos launches PeerRearch solution for legal downloads based on P2P technology, 99 c/track (1m ‘indie’ tracks from CD Baby (100k artists), INgrooves (350 labels), Digital Rights Agency (225 labels))
* Illegal P2P: Sharman Networks warns Australian users against illegal use because of court order deadline, appeal Feb 2006
* Portable devices: Canal+ launches portable DVR form Archos (AV 700, max 70 hrs); deal NBC Universal with Apple: TV on iPod Video; ESPN (Disney) plans distribution to iPod Video (Apple)

STB, DVR, HOME GATEWAY:
* Intel unveils 40 customers (a.o. TiVo) for Viiv (transfer video among STB, PC, handheld)
* TiVo launches online services (movie listings & tickets, music, podcasts, Yahoo! Photos, traffic & weather) with Yahoo!, Fandango, Live365
* DirecTV launches DirecTV Plus (DVR with features (eg Series Link for recording entire season), free to subs)