Wednesday, September 03, 2008

Peek is to T-Mobile what Kindle is to Sprint

Peek is a New York company launching a specialized email device (no other functions) under the same name, including service. Read this article for all the details.
The Peek device will cost $100 and service will be 20 $/mo (flat fee, no contract). T-Mobile USA is the network partner and Target is Peek's distribution partner.

Some quick comments:
  • The target demographic may be well-defined (middle-aged women with kids), but competition is severe (BlackBerry, smartphones, not to mention the iPhone etc.), but it could be a very well targeted strategy. However, the barrier-to-entry seems low for operators or device manufacturers (Samsung, Nokia, Sprint) to copy this product/service. Interesting so see if Peek will fly.
  • Amazon Kindle comes to mind as a look-alike, but for books. Very focused and no dealings with the network partner (in that case Sprint Nextel).
  • From T-Mobile's perspective, this is another smart way to improve utilisation rates and create a new high-margin revenue stream. This type of partners (like Peek and Kindle) is a whole new breed (a downstream partner for the network as a platform - in STL speak).
  • Email messages are generally small (in terms of bits) and not as time-sensitive as voice service (hence latency is no problem) and will not easily clog up the network.

1 comment:

Anonymous said...

For T-Mobile’s G1, there will be a bundle of T-Mobile G1 Accessories online to select from; everything from Backup Batteries to Car Accessories, G1 Cases, Chargers, Cables, Headphones, Cradles, Bluetooth Accessories, and more. The list goes on and on, but basically the primary purposes of any G1 accessories are to add functionality, such as where you can use it and what you can use it with, make some features easier to use, and extend the use of the G1 Android phone.