Tuesday, November 01, 2005

Solid internet statistics

ACNielsen drew from a survey that 627m people worldwide are online shoppers. That's a stunning 10%. Germany and Britain come in numbers 1 and 2. Books are the largest category and the cc is the favorite payment method.

A study by comScore Networks for the Online Publishers Association (OPA) reveals that spending on online content in the US grew by 15.7% during 05H1. Not a shocking number, until you dig down a little deeper into the report. Entertainment/Lifestyle grew by 45% (thanks to music sales - and video at iTunes showing good early signs), Personal/Dating by 7.6%, Business/Investment by 2.7%. These three still constitute 68% (from 67%) of the total. News was actually down (-14%), as were Directories (-6%) and Sports (-4%).

JupiterResearch now predicts a 18% rise in this year's Holiday sales in the US to $26 bn. As usual, I believe, this excludes travel, auto, auctions and drugs.

5 comments:

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