Wednesday, November 30, 2005

Triple play pricing diverges widely

Triple play bundles vary widely in content, and hence in price too. That is pretty convenient, but newcomers may want to provide some clarity in order to stiumulate churn. Just a number of data points:
  • Versatel (= Tele2) still has to add a TV package. The dual play (4 Mbps + VoIP) + soccer comes at 40 EUR/mo.
  • Main competitor KPN charges 70 EUR/mo for a comparable dual play 'InternetPlusBellen' (4 Mbps + unlimited national VoIP). Add KPN TV (the DTT product from Digitenne), and you are at 78 EUR/mo. KPN will introduce the full triple play in 06Q1.
  • UPC Netherlands has 41 EUR/mo for the 3 Mbps + VoIP (free unlimited fixed call off-peak) dual play. Add basic TV for 16 EUR/mo or digital TV with services for 18 EUR/mo to come at a triple play for 57 or 59 EUR/mo. A quadruple play is possible by adding UPC Mobile - prepaid only for now. National calls are all charged at 18 c/min, SMS is 9 cents.
  • Wanadoo (+ Orange) in the Netherlands have a triple play without IPTV: ADSL2+ ('up to 20 Mbps) + VoIP (free unlimited national fixed calling) + mobile (free unlimited national calls to fixed networks). Add to that 10 c/min for on-net mobile and 20 c/min for all other mobile calls. Next year IPTV will be added though the Livebox.
  • Telecom Italia's 'Alice Home TV' (basic TV + 4 Mbps + VoIP activation) will start this Friday at 46 EUR/mo (including modem, STB, remote control). Add soccer for 11 EUR/mo.
  • Verizon's triple play costs 100 $/mo: 35 $/mo for FiOS TV (includes digital and HDTV channels), 35 $/mo for FiOS internet (5 Mbps) and 30 $/mo for VoiceWing VoIP (includes unlimited fixed calling in the US. Of course, Verizon Wireless can be added for the quadruple play.
  • Light Reading, in a recent report, calculates the price of an American telco triple play to be around 120 $/mo, but that includes VoD, DVR and HDTV. Without those, it's 88 $/mo.
  • Other triple play offerings I will add at some later date: Iliad/Free and France Telecom; FastWeb; Telefonica's Imagenio; Swisscom; PCCW's now; Yahoo! Broadband TV; Verizon's DirecTV offering and SBC's DISH-based triple play; Comcast.

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