What we like about Google

There are many things to like about Google. We grouped them around three themes:

• Advertsing-based business model:
• It implies drawing people to its services, i.e. making great products and services.
• The risk of this model is to be focussed on the masses and producing more of the same, but there appears to be plenty of room for 'the long tail'.
• Open platforms such as Android (Chrome, Widevine, WebP, Dart), allowing for all sorts of cooperations (incl. competitors), with Google only interested in advertising.
• Invests for the long term:
• R&D: plenty of that plus Google[X] (imaginative projects) and Google Ventures. Provides no guidance to Wall Street, i.e. demands the freedom to have a long-term strategy. Hires great scientists, such as Vint Cerf and Ray Kurzweil.
• Access networks (FTTH, WiFi, satellite).
• Green energy
• Google.org
• Be good:
• Motto: don't be evil.
• Google.org (investments and donations)
• The company is also good to its employees.
• Green energy investments.
• Funding (with Clean Power Finance) for solar panel buyers.
• Book preservation through Google Books.
• Free WiFi projects.