yallo (Sunrise UPC) launches free stand-alone ad-funded OTT-TV service

yallo (Sunrise UPC subbrand) launches yallo Free TV:

• free streaming service with ads (during recordings and channel switching, skippable after 15 sec), (all) 270 channels
• also for non-subs (stand-alone)
• "offers everything needed for occasional television viewing"
• available for Apple TV, select Android devices (yallo TV Box), iOS & Android (smartphones & tablets), web (browser)
• with personalisation & TV casting (max 30 hr/mo) & DVR (excludes series; deleted after 14 days) for registered users
• ad placements via Goldbach and Wilmaa Free

Notes:

• Sub-brand yallo is expanded further.
• Acknowledges occasional TV viewing (but with some upselling possible to regular yallo TV service). Significant limitation in casting.
• Interesting ad strategy.