Spotify Stream On: event highlights

Investor Discussion Spotify Stream On

• Plans Spotify HiFi tier (CD quality, lossless audio format) 2021 in select markets, to partner with speaker manufacturers
• Plans geo expansion to 85 new markets (36 languages) to reach 1b potential subs in >180 countries
• Total royalties pay-out 2020 $5b; released 1.8b albums in US in 2020; adds 60k tracks daily
• Podcasts
• ordered podcast series Renegades: Born in the USA (Barack Obama + Bruce Springsteen, 8 episodes)
• orders exclusive podcasts from Anthony & Joe Russo’s AGBO prodco
• orders podcast from Ava DuVerna
• ordered new season of podcast series Tell Them, I Am (Higher Ground)
• to add interactivity (polls, Q&A)
•  to trial paid podcast subscriptions using Anchor podcast creation tool, hosts can charge 3, 5 or 8 $/mo with Spotify taking small share
• to expand video podcasts;
• Advertising
• plans Spotify Audience Network: audio ad marketplace for originals, exclusives, podcasts, ad-supported music (via Megaphone (Streaming Ad Insertion (SAI) tech, currently in US, Canada, UK, DE) & creation tool Anchor (podcast creation app, partners with Wordpress to turn text into audio, add video to podcasts))
• to offer podcasts on Spotify Ad Studio (self-serve ad platform, currently in 22 markets), first for originals & exclusives in US (beta), to add 3rd-party podcasts
• Launches creator tools
• expands Marquee (allows artists to promote new releases through full-screen sponsored recommendations) to include self-serve buying experience for artists (allows their teams to book campaigns), first in US, Canada (summer 2021 in UK, IE, ANZ)
• launches Discovery Mode (audience development tool, beta; select music artist teams want to prioritize for discovery)
• expands Canvas to all artists, adds 25 languages