Thursday, February 25, 2021

ViacomCBS Streaming event: all the Paramount+ details

  • Launch:
    • 210304 in US, Canada, Latam (18 countries); replaces CBS All Access
    • 210325 in Nordics
    • mid 2021 in Australia
  • Tiers:
    • 10 $/mo ad-free or 100 $/yr
    • 5 $/mo with ads or 60 $/yr (excl CBS local stations; launches June 2021)
  • Content:
    • To include entertainment, live sports, breaking news, local news & weather; to add linear channels
    • >30k episodes (incl 5k reality episodes, 7k kids episodes, 6k comedy), documentaries (4-5 originals on football per year), >2500 movies (incl 700 from Miramax; MGM titles), >1000 sports events/year, to add 36 original series in 2021, total >50 in 2021-22
  • Windows:
    • Select new films 30-45 days after theatrical release on Paramount+ (A quiet place Part 2 (in theaters 210917), Mission Impossible 7 (in theaters 211119) on Paramount+ after 45 days) (also MGM, Sony, Lionsgate: pay 1 window)
    • Other films after 90 days
  • Curation: to curate by brand & genre, recommendations, mobile downloads, feature 'On Now'
  • Quality: Originals in 4K, HDR, Dolby Vision
  • Brands: Paramount, CBS, MTV, Nick, Comedy Central, BET, Smithsonian Channel
  • Other streaming services:
    • Pluto TV (43m MAU o/w 30.1m in US), Showtime, BET+ (1.5m subs)
    • Showtime + CBS All Access 30m subs YE 2020 o/w 19.2m in US
  • Investments:
    • $15b in 2020 for content (incl sports rights)
    • Linear & streaming content budget to grow to $5b by 2024 (2020: $1b)
  • Targets:
    • 65-75m subs YE 2024 (YE 2020: 43.1m)
    • Streaming rev 2024 $7b (2020: 3.6b)
    • Pluto TV MAU 100-120m by 2024
Remaining questions:
  • Further roll-out schedule
  • Ad load (in terms of min/hr)
  • Number of simultaneous screens

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