Twitter Analyst Day: the numbers

Analyst Day

• Goals 2023:
• 1. Double development velocity by end 2023 (ie doubling the number of features shipped per employee)
• 2. 315m mDAU (monetisable DAU; currently 85% from brand ads, 15% from performance ads; current global digital brand + performance ads market $150b) 23Q4 (20Q4: 192m, implies CAGR 20%)
• 3. more than double annual rev to $7.5b (2020: $3.7b)
• Guidance 2021:
• to grow workforce 20%
• costs & expenses to grow 25%
• rev to grow faster than expenses
• Diversity goals 2025:
• 50% women
• 25% underrepresented
• Long-term targets:
• 50/50 from brand and performance ads
• GAAP oper margin mid-teens
• adj EBITDA margin 40-45%
• New services:
• to add Super Follows feauture: allows creators to charge for tweets (charge followers for access)
• to add Communities feature: create & join groups around specific interests;