Apparently this is the new strategy for newspapers:
- Free sites such as Craigslist.com threaten to suck up all the classifieds business. Newspapers are in no position to keep charging.
- Newspapers still have the brand name and the offline business to work from. Knight Ridder will introduce a service that lets users produce an ad that will appear both online and offline.
- The online world offers a new source of revenue, related to classified advertising: sponsored search.
Loooks like a fine (inescapable?) strategy, that will allow newspapers to survive, albeit at a much smaller scale.